Hello, amazing business owners, marketers, and leaders!

Today, we want to share a real story. It’s about how a small shop, with a little help, made a big jump in its money. This is not just a story; it’s what we did for one of our clients right here in Tamil Nadu.

Many small businesses work very hard. But sometimes, they don’t grow as much as they want. They might have great products but not enough people know about them. Sound familiar?

We met Mr. Velu, who runs “Velu’s Idli Shop” in Madurai. His idlis and dosas were super tasty! Everyone who ate there loved them. But his shop was only known by people living very close by. He wanted more customers, but didn’t know how.

This was his challenge:

• Not many new customers were coming.
• People outside his street didn’t know about his delicious food.
• He didn’t use the internet to find customers.
• Sales were staying the same, not growing.

So, what did we do? We used our simple, step-by-step plan for Consulting, Marketing, and Sales.

Our Simple Plan for Velu’s Idli Shop:

Step 1: Understanding Velu’s Shop (Consulting)

First, we just talked to Mr. Velu. We tasted his idlis (yum!). We watched how he worked. We learned that his best time was morning, and his customers loved his special chutney. This helped us know what made his shop special.

Step 2: Getting More Eyes on Velu’s Idlis (Marketing)

This was a big part. We did three simple things:

1. Google My Business Magic: We helped Velu put his shop on Google Maps. Now, when someone typed “Idli shop near me” in Madurai, “Velu’s Idli Shop” showed up! We also asked happy customers to write good reviews. More stars on Google meant more trust.
2. WhatsApp Power: We started a small WhatsApp group for his regular customers. Velu would send a daily message about special items or discounts. This made customers feel special and reminded them to visit. It’s like a friendly hello every morning!
3. Simple Social Media Fun: We helped him create a very easy Facebook page. He would post pictures of fresh, hot idlis, yummy sambar, and different chutneys every day. We ran very small ads, just for people living in Madurai. People saw delicious food photos and wanted to try it!

Step 3: Making Every Sale Count (Sales)

We helped Velu and his team be even friendlier. They started asking customers, “Did you enjoy your food? Please tell your friends!” We also made a simple customer loyalty card. After buying 10 times, the 11th idli was free! This made people come back again and again.

The Amazing Results for Velu’s Idli Shop:

Within just three months, the changes were clear:

• More and more new customers came to the shop every day.
• Orders started coming through WhatsApp messages.
• “Velu’s Idli Shop” became famous on Google Maps.
• And the best part? Velu’s daily earnings went up by 40%! That’s a huge jump for a small business.

This shows that even a small shop, with the right plans, can grow big. It’s not about spending a lot of money, but about smart ideas and simple actions.

Key Ideas You Can Use:

• Know Your Special Thing: What makes your business unique? Use that to attract people.
• Be Easy to Find: Use online tools like Google Maps so people can see you.
• Talk to Your Customers: Use simple tools like WhatsApp or social media to stay in touch.
• Reward Loyalty: Make your best customers feel special so they keep coming back.

If Mr. Velu’s Idli Shop can do it, your business can too! We believe in helping businesses grow strong, just like we did in Madurai.

Ready to write your own success story? Reach out to us!

Thank you for reading!